NANA CANVA

Canva is a highly simplified design platform for budding graphic designers. The following is a spec campaign that I concepted, wrote, and designed in 2019.

INSIGHT: Traditional design platforms can be intimidating.

IDEA: Canva makes great design so easy, anyone can do it.

Spokesperson: Nana Canva

Nana Canva, an elderly woman who creates great designs with Canva, will be the face of the brand. She'll serve as living proof that with Canva's help, anyone can be a great designer.

WEB

Out of home

SOCIAL (TWITTER)

Instagram Story

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