THE PROBLEM: Film festivals often feel inaccessible to the general public.
THE SOLUTION: To invite people from all walks of life to the Chicago Film Fest, we created a highly contextual campaign that used short screenplays to narrate the everyday happenings of the city.
Note: This campaign has won a Gold One Show pencil, two Bronze One Show pencils, a Bronze Cannes Lion, a Silver Clio, and a Bronze Clio. It was conceptualized by myself and Summers Ford, under the direction of Dave Loew.
FESTIVAL TRAILER
OUT OF HOME
LIVE ACTIVATION
The campaign culminated at the festival itself, where myself and one other writer teamed up to create hyper-contextual scripts in real time.
Creative Director: Dave Loew
Art Director: Summers Ford
Design: Connor Fleming
Design Director: Gabe Usadel