THE PROBLEM: At the height of the COVID-19 pandemic, many parents (and kids!) felt nervous about vaccines.
THE SOLUTION: To encourage Chicagoans to get their 5-11 year olds vaccinated, we asked kids to tell us––in their own words––why vaccination is so important. (Don't worry, we also brought in local healthcare professionals to back them up.)
SHORT-FORM ONLINE VIDEOS
OUT OF HOME & OLA
RADIO
Though responses were candid, I conducted the radio interviews with children & doctors and closely oversaw the editing process.
LONG-FORM ONLINE VIDEO
Creative Directors: Sakshi Choudhary, Isaac Pagan
Art Director: Summers Ford