THE PROBLEM: Hillshire Farm Snacked! is a snacking brand for tweens, who often have outlandish ways of asserting their independence. But how do you sell one product to both kids and their parents?
THE SOLUTION: We positioned Snacked! as the ultimate win-win for parent and tween. If you can’t let your kid choose to join a TikTok hype house, dye their hair green a la Billie Eilish, or adopt a pet tiger… let them choose their snack.
Note: This campaign was conceptualized by Summers Ford and I, and launched the Hillshire Farm Snacked! brand in the US.
TV SPOT (AGENCY CUT)
TV SPOT (FINAL CUT)
SOCIAL (VIDEO)
SOCIAL (STATIC)
Creative Directors: Dave Loew, Isaac Pagan
Art Director: Summers Ford